Monday, June 17, 2019

Argument for or against the ramifications of buying products from your Research Paper

Argument for or against the ramifications of buying products from your own country - Research Paper ExampleIn relation towards the activities of the consumers, the purchasing decision of a consumer seems to be influential towards the success of a companys strategy especially in domestic and outside(prenominal) markets. In addition, consumer impulse regarding foreign and domestic products could be influenced by their utmost consider and faith regarding the products and conception of consumer ethnocentrism among others (Torres & Gutierrez, The purchase of Foreign Products The Role of Firms country-of-origin reputation, consumer ethnocentrism, animosity and trust).The idea of globalization represents significant challenges and opportunities especially for the marketers and the consumers. The various modernizations particularly in the trade policies have offered more foreign product options towards the consumers. In this connection, one of the factors that may affect upon the decisi on of the consumer in order to buy domestic product that is own countrys product or foreign products is consumer ethnocentrism (Ranjbarian & Et. Al., Consumer Ethnocentrism and Buying Intentions An falsifiable Analysis of Iranian Consumers).Consumer ethnocentrism signifies the universal liking for the people in order to realize their own group as the centre of the world and is defined overly as an attitude that ones own group is superior compared to others (Riefler, Advanced Topics in International Marketing).From the perspective of ethnocentric consumers, purchasing products from foreign countries is not useful for them because it weakens the domestic economy, causes lack of employment and considers being disloyal or non-nationalistic among others. In other words, consumer ethnocentrism provides an individual a sense of uniqueness, emotion, a befitting understanding and feelings of belongingness among others (Shimp & Sharma, Consumer Ethnocentrism Construction and Validation of the CETSCALE).In the

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.